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Attitash and Wildcat Return to the Valley Sampler Pass

It is with great pleasure that the MWV ski areas and Nordic Centers welcome Attitash Mountain Resort and Wildcat Mountain's participation in the Valley Sampler Pass for the coming 2022/2023 winter season.  

The Valley Sampler Pass was created by the Ski and Nordic areas to encourage skiing among MWVCC chamber member’s full time employees, provide an incentive to enjoy all the alpine and nordic ski areas in the valley to ensure familiarity of the areas skiing facilities in order to make recommendations to visitors and locals alike, provide a means by which ski areas pay their membership dues to the MWVCC while matching grant funds for promoting the winter season and to enhance the continuation and understanding of the areas outdoor recreation culture.  

The pass has been offered by the MWVCC for over 30 years. A partnership that has produced over $2,000,000.00 in marketing dollars to promote the MWV as a winter destination.  These funds promote the destination which in turn benefits all businesses in the valley NOT just the ski areas and Nordic centers.  

Bretton Woods
photo c/o Dan Houde/Wiseguy Creative

Along with the winter attractions participation in the ESSC program, Valley Originals model of raising funds for community needs the Valley Sampler Pass is a perfect example of the business community giving back to the community.  The pass offers the holder 5 lift tickets or Nordic passes to 7 ski areas and 6 nordic centers to be used midweek and Sundays (some restrictions apply).  The pass provides flexibility at a very reasonable cost of $349.00. Make a family day of it, invite a colleague for an outdoor outing while taking care of business or save them all for yourself.  The passswill be available for sale on October 1, 2022.

Brandon Swartz and JD Crichton, general managers at Attitash and Wildcat, respectively, have made the decision for their resorts to rejoin the program. Swartz and Crichton are committed to operating their ski areas in cooperation with their local communities and the state of New Hampshire, recognizing the role place plays in their spirit and identity as destinations for outdoor recreation. Like many other businesses worldwide, these ski areas and their leaders have also been navigating the struggles brought on by the COVID-19 pandemic – including staffing challenges, supply chain issues and regulatory changes.

Despite these obstacles, Swartz and Crichton remain committed to constant reevaluation and improvement of their operations. The team at Attitash will spend the summer replacing the Double Double chairlift with a brand new, four-passenger lift, as well as performing vital work on other lifts and infrastructure across the resort. At Wildcat, summer projects range from lift and snowmaking maintenance to important improvements to the mountain work road and the water and facility systems. Wildcat will open for scenic lift rides on June 25, while Attitash has suspended summer operations to accommodate the numerous maintenance and improvement projects going on.

“Closing Attitash for the 2022 summer season was a necessary step to prepare Attitash for the next winter season,” said Swartz, adding that another very significant project, the replacement of the Summit Triple, has also been announced for next summer. “We are always looking for ways to get better – and our return to the Valley Sampler Pass is a great example of that.”

Cranmore Mountain Resort
photo c/o Dan Houde, Wiseguy Photography

The Mt Washington Valley Chamber of Commerce wishes to thank Cranmore Mountain Resort, Bretton Woods Ski Area, Black Mountain, King Pine, Pleasant Mountain, Jackson Ski Touring Foundation, MWV Ski Touring Foundation, Great Glen Trails, Bear Notch Ski Touring Center, Bretton Woods Nordic and Purity Spring Resort Snowshoe and Nordic Center for continuing this pass without interruption.  Next time you find yourself at one of these valley businesses take the time to thank them for their gift to the community.

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