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PR AND SOCIAL MEDIA REPORT

THE MONTHLY PR REPORT IS PROVIDED BY KATHY BENNETT MARKETING

January saw 232 articles about the Mt. Washington Valley, representing $2.7 mil. in ad equivalency value and 292 mil. impressions.

We had several themes in play for the month:

  • Impact of unseasonably warm weather and rain impacting winter tourism
  • Nordic skiing in Mt. Washington Valley (generated through a media fam event for the White Mountain Nordic Assoc. 40th anniversary)
  • April Eclipse (generated through a Mt. Washington Valley Chamber pitch)

CLICK HERE FOR THE FULL PR REPORT >>

THE MONTHLY SOCIAL MEDIA REPORT IS PROVIDED BY DRIVE BRAND STUDIO

The Facebook page organically earned 425,250 impressions (up 1,030% from December) with 5,946 interactions (up 897% from December). This sharp increase in engagement is due to the digital ad launch during January, as well as the increased amount of Facebook shares seen throughout the month.

Instagram saw 119 new followers with 29,473 impressions (up 67% from December) and 810 interactions (up 2.1% from December).

CLICK HERE FOR THE FULL SOCIAL REPORT >>

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