THE MONTHLY PR REPORT IS PROVIDED BY KATHY BENNETT MARKETING
In August, we saw 151 articles generated with a UVM (unique visitors per month) of 221,858,274 and an ad equivalency value of $2,052,188. The seasons turned to fall in August as most articles talked up the popular fall foliage season, including "The Ultimate New Hampshire Fall Foliage Road Trip" on NewEngland.com and "Your Kancamagus Highway Survival Guide" in the Boston Globe. Fly fishing also featured prominently in several articles, both due to recent changes in fishing rules and for an article about how climate change is impacting the sport.
However the travel business in MWV itself generated news including continued coverage of the new Cambria Hotel; the sale of the Cranmore Inn; and the new commercial zone limiting area for hotels. It's not too early for the holidays either as the Inn to Inn Cookie Tour preview also was republished on NewEngland.com.
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THE MONTHLY SOCIAL MEDIA REPORT IS PROVIDED BY DRIVE BRAND STUDIO
SOCIAL MEDIA REPORT - In August 2024, MWVCC’s Instagram followers (up 6%), total engagement (up 149%) and impressions (up 52%) all increased compared to August 2023. Brand awareness was down 21%.
MWVCC’s Facebook brand awareness (up 54%), total engagement (up 557%) and impressions (up 125%) all increased compared to August 2023.
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