THE MONTHLY SOCIAL MEDIA REPORT IS PROVIDED BY DRIVE BRAND STUDIO
APRIL - A post about Ravenwood Curio Shop performed very well on both platforms and achieved the highest reach for a single post in the last 2 months. It was also the second-best-performing post on Instagram with over 1,100 impressions, 76 likes and 2 comments.
April is one of our slowest months of the year as the ski season ends and the Valley gets ready to transition into summer. It was also difficult to compare year-over-year statistics for this month because the April 2024 solar eclipse drove significant traffic to our social media accounts.
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THE MONTHLY PR REPORT IS PROVIDED BY KATHY BENNETT MARKETING
APRIL - For April 2025, our monthly PR report flagged 283 articles with an ad equivalency value of over $21 mil.
Black Mountain in Jackson dominated the PR report due to their 90th anniversary, staying open until May and sadly, a fatal accident in late April. All of these stories were picked up and widely distributed including an Associated Press story on Black's use of technology.
Conway Scenic Railway's Easter Express Trains were highlighted in several April "Things to Do" articles including those in NewEngland.com. Delaney's Hole in the Wall was named a "Most Loved Family Restaurant" in another widely distributed article including Food & Wine. Cheese Louise received mention in several articles about National Grilled Cheese Month.
CLICK HERE FOR THE FULL PR REPORT >>
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