THE MONTHLY PR REPORT IS PROVIDED BY KATHY BENNETT MARKETING
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• 141 articles for the month with $2.8 mil. Ad equivalency value
• Those articles represented 2.4 bil. monthly impressions/AVE (The average of the sum of unique devices visiting each publication’s domain in a month, divided by the number of total articles)
• The new Cheese Louise and improvements to Norcross Place including the renovated World's Largest Ski Pole represented several notable articles about our region.
• Ski NH published 2023-24 skier visits, which generated stories about winter business being down for the year.
• Adventure Suites Dance Club room was featured in a widely syndicated article about themed hotels.
• Story content is focused on summer but some fall articles are starting to pop up indicating the upcoming shift to all things foliage.

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‍THE MONTHLY SOCIAL MEDIA AND DIGITAL REPORTS ARE PROVIDED BY DRIVE BRAND STUDIO

SOCIAL MEDIA REPORT - The Facebook page gained no new fans during the month of June. The page organically created 91,576 (down 23% from May) impressions and 5,594 interactions (down 1% from May). Instagram added 20 new followers with 110,991 impressions (up 46% from May) and 463 interactions (up 7% from May).

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DIGITAL REPORT - In June, the Summer creative focused around "Events", "Eat", "Shop", "Stay" and "Play" were active. Early results have been positive.
Google: Google ads overall earned over 35K impressions, 2.9K clicks and a CTR of 8.28%. In June, Display ads were inactive. Search ads are currently active, and the "Stay" creative has nearly doubled the impressions of the next highest creative (Eat) with 15K impressions. "Events" has delivered the highest CTR with 10.47%.

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