THE MONTHLY PR REPORT IS PROVIDED BY KATHY BENNETT MARKETING
MARCH 2024 - In March, the Mt. Washington Valley generated 158 articles with an ad value equivalency of over $16mil. These articles represented 1.7 billion in unique visitors per month to these websites.
Top story themes included the big March snowstorm; previews of the April Solar Eclipse; backcountry skiing including the Wild Corn Shindig event; and numerous mentions of North Conway's Best Small Town nomination in USA Today's 10 Best.
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THE MONTHLY SOCIAL MEDIA REPORT IS PROVIDED BY DRIVE BRAND STUDIO
MARCH 2024 - The Facebook page organically earned 226,000 impressions (down 63.6% from February.) This is likely due to the fact that in February, Facebook impressions were at an all time high, having increased since going up 1,030% in January. Additionally, there were 3,549 interactions this month (a 67.9% decrease from February).
Instagram saw 110 new followers with 44,000 impressions (up 62.5% from February) and 832 interactions (up 16.7% from February).
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