NORTH CONWAY, NH – The period from Thanksgiving to Christmas is a crucial one for many businesses, so all eyes were on the important Thanksgiving long weekend in the Mt. Washington Valley. The Mt. Washington Valley Chamber of Commerce polled its members on business activity for the period from Nov. 23- Nov. 26. Most reported average to above-average business compared to previous years. The numbers also gave a preview of the winter season to come.
Visitors came not just to enjoy a hot turkey dinner but also to prep for the Christmas holiday. George Weston of Weston’s Farm reported being extremely busy for the weekend, selling out of their “Cut Your Own” Christmas trees a day earlier than previous years.
Those seeking adventure this weekend found it on the Mt. Washington Cog Railway. They saw a 15% increase in ridership this year compared to the same period last year, with the majority of them being “walk-up” ticket buyers without reservations.
Area hotels, resorts and inns reported bookings being similar or better than last year. Snowvillage Inn noted that visitors are making more last-minute reservations. While their restaurant was sold out for the weekend, lodging reservations were the same as last year with many people coming in for the day before and after the holiday. The Berry Companies, owners of Eastern Slope Inn and Attitash Mtn. Village, also found bookings and revenue on par with the previous year.
Visitors were made up of mostly families and couples hailing from nearby New England states, especially Massachusetts.
Looking ahead to the rest of the winter, some businesses see good news ahead. Snowvillage Inn reported, “The winter trend seems to be people looking for romantic getaways. Our romantic snowshoe package is very popular.” Some hotels reported seeing winter bookings on pace with last year, or down from last year with fewer advance reservations.
For more information on the Mt. Washington Valley Chamber of Commerce, visit them online at www.visitMWV.com