The Mt. Washington Valley is a shopper’s paradise, especially during the holiday season. With over 130 tax-free stores you’ll find everything from handcrafted treasures to top-brand deals. Whether you're searching for the perfect White Mountains gifts, a unique souvenir, or holiday essentials, this guide highlights must-visit local shops for holiday shopping in North Conway and the surrounding area. For up-to-date hours, seasonal specials, and more, be sure to visit each store's website or check out visitmwv.com/shopping.

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Settlers Green 

For holiday shopping in North Conway, Settlers Green is a one-stop destination. As New Hampshire’s largest outlet shopping center, it features over 70 tax-free stores including popular brands like Under Armour, Columbia and Kate Spade. Beyond the big-name retailers, the local eateries and boutiques add charm and make browsing extra enjoyable. Don’t miss the annual "Bring A Friend" event in November, with in-store events, entertainment, giveaways and some of the best deals of the year.

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Zeb’s General Store

Zeb’s General Store is a must-visit for shoppers looking for quirky and nostalgic White Mountains gifts. This iconic shop features old-fashioned candy, New England specialty foods and a wide selection of toys and games. It’s the perfect place to find unique gifts while enjoying a stroll through a classic North Conway destination.

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White Mountain Independents

For holiday shoppers who love local and handmade items, White Mountain Independents is a treasure trove. This collective includes over 20 locally owned businesses, each offering original finds from handmade jewelry to locally sourced goods. Look for the signature blue flags throughout the Valley to discover unique gifts that support North Conway artisans and the White Mountains community.

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The Christmas Loft

Step into the festive world of The Christmas Loft for a memorable holiday shopping experience. Founded in 1984, this magical shop features a life-sized animated New England Christmas Village, a singing cow named Bessie, and Santa soaring overhead. Perfect for holiday shoppers and families, The Christmas Loft brings the spirit of Christmas alive in North Conway.

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League of NH Craftsmen

For one-of-a-kind White Mountains gifts, visit the League of NH Craftsmen. Supporting local artists for over 80 years, the League features more than 700 juried craftspeople creating pottery, jewelry, quilts, woodwork and folk art. Each piece is handcrafted with care, making it a perfect choice for holiday shoppers looking for authentic, locally made gifts.

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White Birch Books

Nothing says holiday cheer like a thoughtful book. At White Birch Books, you’ll find everything from the season’s bestsellers to local authors and New England reads that capture the spirit of the mountains. A North Conway favorite, this independent bookstore is ideal for shoppers seeking holiday gifts in the White Mountains that are personal and memorable.

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Four Your Paws Only

Holiday shopping isn’t just for humans. Four Your Paws Only is a wonderland for pets, offering homemade treats, cozy sweaters, toys and seasonal gifts. This North Conway store makes it easy to spoil your furry family members and find unique gifts for dogs and cats in the White Mountains.

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Spruce Hurricane

For shoppers seeking mountain-chic fashion gifts, Spruce Hurricane delivers. This boutique blends rugged and refined, offering luxe outerwear, statement jewelry and one-of-a-kind accessories. Every find feels special, making it a perfect stop for holiday shopping in North Conway.

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The Penguin

The Penguin Gallery is the place for playful, unexpected gifts. Packed with quirky cards, home goods, and clever trinkets, this North Conway shop makes holiday shopping fun. It’s ideal for finding unique gifts in the White Mountains that delight friends, family and yourself.

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There’s so much more to discover in the Mt. Washington Valley. For a comprehensive list of shops, tax-free deals, and holiday events, visit visitmwv.com/shopping. Plan your holiday shopping in the White Mountains today and find the perfect gifts for everyone on your list.

‍To learn more about New Hampshire vacations, go to www.VisitNH.gov.